CUA 256 Marketing in the Hospitality Industry
3 Credit Hours • 45 Contact Hours (Lecture)
Prerequisite: CUA 105
Involves the student in a study of foodservice marketing including marketing planning, use of marketing information in the foodservice operation, marketing research, understanding foodservice customers, advertising and promotion, hospitality group sales, and menu design and pricing strategies. At the conclusion of this course, the student will take a nationally recognized test and receive a certificate from the Education Foundation of the National Restaurant Association.