Marketing
Associate of Applied Science Degree
Recommended basic skills standards are
• AAA 090
• ENG 090
• MAT 060
• REA 090
Students may select from various programs to meet their specific career goals. Certificate programs can be completed in one year or less in the areas of Administrative Assistant, Business Foundations, Customer Service, Entrepreneurship, International Business, Management, Marketing, Real Estate, and Supervision.
Two-year associate of applied science degrees are available in several emphasis areas as detailed in the following section of this catalog. Transfer degrees intended to prepare the student for transfer to four-year institutions are also offered. Business students interested in transferring to a four-year university should refer to the Associate of Arts Degree in Business.
Faculty advisors are available to assist students in evaluating the various options. Call 502-3300 at the Centennial Campus or 502-3215 at the Rampart Range Campus for program information or to schedule a personal appointment with a program faculty advisor.
This degree program is designed for students who wish to pursue a career in business with a specific area of emphasis.
Students must also have demonstrated proficiency equivalent to the completion of BTE 100.
Students may complete deficiencies concurrently with the beginning courses in the program. Students not meeting a course prerequisite must have instructor permission to enroll.
The Marketing Emphasis is designed to prepare students for entry level and management training positions in advertising, marketing, purchasing, retailing, and sales. Cooperative/Internships are an integral part of the program emphasis.
General Education Requirements
| BUS 115 | Introduction to Business | 3 |
| CIS 118 | Introduction to PC Applications | 3 |
| COM 115 | Public Speaking | 3 |
| FIN 106 | Consumer Economics | 3 |
| MAT 112 | Financial Mathematics | 3 |
| 15 |
Business Foundation course requirements
| ACC 101 | Fundamentals of Accounting | 3 |
| or | ||
| ACC 121 | Accounting Principles I | (4) |
| BUS 105 | Business Orientation | .5 |
| MAN 116 | Principles of Supervision | 3 |
| MAN 117 | Time Management | 1 |
| MAN 128 | Human Relations in Organizations | 3 |
| MAR 111 | Principles of Sales | 3 |
| MAR 160 | Customer Service | 3 |
| 16.5-17.5 |
Other course requirements
| BUS 181 | Internship | 3 |
| BUS 182 | Internship | 3 |
| BUS 216 | Legal Environment of Business | 3 |
| BUS 217 | Business Communication and Report Writing | 3 |
| MAN 226 | Principles of Management | 3 |
| MAN 246 | Critical Issues in Marketing and Management | 3 |
| MAR 216 | Principles of Marketing | 3 |
| MAR 220 | Principles of Advertising | 3 |
| Electives | Choose six (6) hours from list below | 6 |
| 30 |
Marketing Emphasis Electives
| BUS 281 | Internship | 3 |
| MAN 216 | Small Business Management | 3 |
| MAR 249 | Strategic Marketing | 3 |
| Total Credit Hours | 61.5 - 62.5 |
NOTE: Program advisors may approve additional elective choices.
Certificate
The Marketing certificate program is designed to prepare students for entry level and management training positions in advertising, marketing, purchasing, retailing, and sales. Paid cooperative/internships are an integral part of the program.
Students may complete deficiencies concurrently with the beginning courses in the program. Students not meeting a course prerequisite must have instructor permission to enroll.
| BUS 181 | Internship | 3 |
| BUS 182 | Internship | 3 |
| BUS 216 | Legal Environment of Business | 3 |
| BUS 217 | Business Communications and Report Writing | 3 |
| MAN 226 | Principles of Management | 3 |
| MAN 246 | Critical Issues in Marketing and Management | 3 |
| MAR 216 | Principles of Marketing | 3 |
| MAR 220 | Principles of Advertising | 3 |
| Electives | Choose six (6) hours from electives list below | 6 |
Electives
| BUS 227 | Principles of Purchasing | 3 |
| BUS 281 | Internship | 3 |
| MAN 216 | Small Business Management | 3 |
| Total Credit Hours | 30 |