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Marketing

Associate of Applied Science Degree
Recommended basic skills standards are
• AAA 090
• ENG 090
• MAT 060
• REA 090

Students may select from various programs to meet their specific career goals. Certificate programs can be completed in one year or less in the areas of Administrative Assistant, Business Foundations, Customer Service, Entrepreneurship, International Business, Management, Marketing, Real Estate, and Supervision.

Two-year associate of applied science degrees are available in several emphasis areas as detailed in the following section of this catalog. Transfer degrees intended to prepare the student for transfer to four-year institutions are also offered. Business students interested in transferring to a four-year university should refer to the Associate of Arts Degree in Business.

Faculty advisors are available to assist students in evaluating the various options. Call 502-3300 at the Centennial Campus or 502-3215 at the Rampart Range Campus for program information or to schedule a personal appointment with a program faculty advisor.

This degree program is designed for students who wish to pursue a career in business with a specific area of emphasis.

Students must also have demonstrated proficiency equivalent to the completion of BTE 100.

Students may complete deficiencies concurrently with the beginning courses in the program. Students not meeting a course prerequisite must have instructor permission to enroll.

The Marketing Emphasis is designed to prepare students for entry level and management training positions in advertising, marketing, purchasing, retailing, and sales. Cooperative/Internships are an integral part of the program emphasis.

General Education Requirements 

BUS 115  Introduction to Business      3
CIS 118 Introduction to PC Applications       3
COM 115  Public Speaking       3
FIN 106  Consumer Economics       3
MAT 112  Financial Mathematics      3
        15

Business Foundation course requirements 

ACC 101  Fundamentals of Accounting        3
or    
ACC 121  Accounting Principles I      (4)
BUS 105  Business Orientation        .5
MAN 116  Principles of Supervision         3
MAN 117  Time Management         1
MAN 128  Human Relations in Organizations         3
MAR 111  Principles of Sales         3
MAR 160  Customer Service        3     
    16.5-17.5

Other course requirements 

BUS 181 Internship    3
BUS 182 Internship    3
BUS 216 Legal Environment of Business    3
BUS 217 Business Communication and Report Writing    3
MAN 226 Principles of Management    3
MAN 246  Critical Issues in Marketing and Management     3
MAR 216 Principles of Marketing    3
MAR 220 Principles of Advertising     3
Electives Choose six (6) hours from list below    6
     30

Marketing Emphasis Electives

BUS 281 Internship        3
MAN 216 Small Business Management         3
MAR 249 Strategic Marketing        3   
  Total Credit Hours 61.5 - 62.5

NOTE: Program advisors may approve additional elective choices.

Certificate
The Marketing certificate program is designed to prepare students for entry level and management training positions in advertising, marketing, purchasing, retailing, and sales. Paid cooperative/internships are an integral part of the program.
Students may complete deficiencies concurrently with the beginning courses in the program. Students not meeting a course prerequisite must have instructor permission to enroll.

BUS 181  Internship   3
BUS 182  Internship   3
BUS 216  Legal Environment of Business    3
BUS 217  Business Communications and Report Writing    3
MAN 226  Principles of Management    3
MAN 246  Critical Issues in Marketing and Management    3
MAR 216  Principles of Marketing    3
MAR 220  Principles of Advertising    3
Electives Choose six (6) hours from electives list below    6

Electives
 

BUS 227  Principles of Purchasing    3
BUS 281  Internship    3
MAN 216  Small Business Management    3
  Total Credit Hours  30