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Brand Assets

Marketing brand guide cover

What Is Branding?

Branding is a way of identifying your business. It not only encompasses visuals such as a logo, color palette, and fonts, but it is also the tone you want to convey to your audience and the experience you want them to have when interacting with you. 

PPCC's visual brand is compromised of many components: logos, the college's mascot, a vast color palette, fonts, photos, and graphic elements such as patterns and shapes. Preserving a brand's visual identity is vital in continuing the recognition and integrity of that brand. 

In order to maintain PPCC's visual identity, this page has a variety of assets you can download to help us provide consistency throughout all materials used internally and externally at the college. 

Brand Colors and Fonts

The Pikes Peak Community College color palette has expanded over the last 5 years, going from only red, gray, and black to a rainbow of over 30 colors. The palette expanded to show the diversity and high energy of our students, faculty, and staff. It allows our brand to be fluid and appeal to the large demographic the college services. Red, gray, and black remain our original brand colors and are still utilized in the PPCC logos and communications from leadership. However, we encourage you to utilize our expanded palette when creating materials. 

PPCC has 3 official typefaces for the college: Caecilia, Rift, and Open Sans. Caecilia and Rift are not available on most standard computers, so we provide free alternative fonts from Google: Arvo and Bebas. If you need assistance with installing the fonts, contact IT at 719-502-4800.
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Design Resources

You've downloaded the brand guide and logos, now what? Marketing has this handy dandy Design Resources Guide to help you learn the basics of layout with your templates as well as how to decipher the many file formats you download in the logo packages. 

Need further assistance with your project? Fill out a marketing request, and we'll add your project to our queue. 

Design Resources Cover
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Marketing has created a variety of templates that are on-brand and available for download.

Canva Services

Microsoft Office too limiting for your materials? PPCC has an account with Canva. All of the college's brand assets are uploaded already, and you can create flyers, social media graphics, and much more. Canva has unlimited design options and creativity. The best part? It's easy to use.
computer with canva