EPS: In general, an .eps is scalable, which means it won’t lose resolution when used at a large size (i.e. banners, posters, etc). EPS files require design software to open; chances are, you will not be able to open it on your computer. However, when sending files to a vendor, it is what they will most likely request. Also, an .EPS can be PLACED in a Word file, and any time a colored background is being used, use the white PPCC .EPS logo.
JPG: A .jpg is like a traditional image file that most people are familiar with, and it has good clarity. It is used in print. However, a JPG always has a white box behind it. Therefore, full color, black, or gray versions of the logo can only be used against white backgrounds, not colors.
PNG: A .PNG file has a transparent background, so it works well against colors. But, it is not print resolution, and will look pixelated when printed. It is ideal for web, social media, and PowerPoint presentations.
EPS: In general, an .eps is scalable, which means it won’t lose resolution when used at a large size (i.e. banners, posters, etc). EPS files require design software to open; chances are, you will not be able to open it on your computer. However, when sending files to a vendor, it is what they will most likely request. Also, an .EPS can be PLACED in a Word file, and any time a colored background is being used, use the white PPCC .EPS logo.
JPG: A .jpg is like a traditional image file that most people are familiar with, and it has good clarity. It is used in print. However, a JPG always has a white box behind it. Therefore, full color, black, or gray versions of the logo can only be used against white backgrounds, not colors.
PNG: A .PNG file has a transparent background, so it works well against colors. But, it is not print resolution, and will look pixelated when printed. It is ideal for web, social media, and PowerPoint presentations.