Branding can be complicated. But, we're here to help. Marketing has created a simple Brand Guidelines PDF that covers all the basics. The design assets you'll need are available for download below.
Department Logo PPCC departments, programs and divisions receive a standardized configuration that are available for download in multiple formats and colors.
PPCC Color Palette
PPCC’s color palette has evolved over the last several years from red and black to now include a wide array of colors that allow for variety and creativity. They are based on the colors introduced by the interior designer our college hired for campus remodeling projects.
The College has chosen one primary font family—Open Sans—to complement the logo. This font offers a wide range of weights and styles. When creating materials for PPCC, please use this font. *
The font Open Sans is not a part of the standard installation on Apple OS X or Microsoft Windows. You can install Open Sans by downloading the ZIP file (instructions included). If you experience issues installing the font, please contact the ITSS department for additional assistance.
Typography Quick Tips
DO practice appropriate word and line spacing
DO NOT use display fonts for body copy. Display font examples include Comic Sans, Papyrus, Curlz, and Brushscript. Body Copy fonts include Open Sans, Arial, Georgia, Helvetica, and Garamond.
DO NOT stretch type, photos or logos. To make them larger, hold down the shift key while pulling out a corner anchor point, and it will size porportionally.
DO NOT use more than three fonts on a given spread
DO NOT use body text below 9pt
DO be aware of readability when placing text over photos, patterns, or colored backgrounds
DO have another person check your work for typos, misspellings and content before printing
*If Open Sans is not available, Calibri or Arial are approved substitutes. The fonts Calibri and Arial are a part of the standard installation on Microsoft Windows.
Layout and Design Quick Tips
DO use a grid.
DO have purposeful hierarchy. Hierarchy is the arrangement and sizing of elements to show importance. It helps the eye move around the page. (e.g. event titles and dates should be more prominent than an event description or location).
DO design for your audience.
DO NOT think of white space as empty space. Well used white space has many beneficial effects for your design. It can help put more focus on a specific aspect of your composition, let your design “breathe,” balance out your elements, or add sophistication to your design.
DO NOT use too many effects (e.g. word art, drop shadows, or bevels).
COLOR MY WORLD
DO NOT disregard readability/legibility for aesthetic reasons.
DO stay within the PPCC color palette.
DO avoid color clashing. Clashing colors make your design blurry and difficult on the eyes.