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Branding 101

Branding can be complicated. But, we're here to help. Marketing has created a simple Brand Guidelines PDF that covers all the basics. The design assets you'll need are available for download below. 

PPCC Color Palette

PPCC’s color palette has evolved over the last several years from red and black to now include a wide array of colors that allow for variety and creativity. The school’s official colors are red and gray, but we highly encourage the use of the full palette.

CMYK: 20/100/100/12
RGB: 180/32/37
Hex: #b42025
CMYK: 26/96/88/31
RGB: 141/33/37
Hex: #8d2125

CMYK: 0/0/0/60
RGB: 128/130/133
Hex: #808285

CMYK: 0/0/0/40
RGB: 167/169/172
Hex: #a7a9ac

CMYK: 0/0/0/85
RGB: 76/76/78
Hex: #4c4c4e

CMYK: 50/50/50/100
RGB: 0/0/0
Hex: #000000

CMYK: 8/89/100/1
RGB: 219/66/38
Hex: #db4226

CMYK: 7/79/100/1
RGB: 224/91/37
Hex: #e05b25

CMYK: 11/57/100/1
RGB: 219/128/38
Hex: #db8026

CMYK: 2/31/100/0
RGB: 247/180/23
Hex: #f7b517

CMYK: 19/38/100/1
RGB: 208/156/41
Hex: #d09c29

CMYK: 69/43/16/60
RGB: 40/65/90
Hex: #28415a

CMYK: 71/41/44/11
RGB: 82/120/125
Hex: #52787d

CMYK: 97/68/22/5
RGB: 0/88/139
Hex: #00588b

CMYK: 85/35/27/2
RGB: 0/132/162
Hex: #0084a2

CMYK: 85/57/49/51
RGB: 42/79/91
Hex: #2a4f5b

CMYK: 86/24/42/17
RGB: 0/128/131
Hex: #008083

CMYK: 66/19/100/4
RGB: 100/154/64
Hex: #669b40

CMYK: 24/0/81/0
RGB: 204/221/89
Hex: #ccdd59

CMYK: 41/23/74/2
RGB: 158/167/100
Hex: #9ea764

CMYK: 90/40/79/36
RGB: 0/88/64
Hex: #005840

CMYK: 72/30/100/15
RGB: 81/127/57
Hex: #517f39

CMYK: 35/16/73/29
RGB: 131/141/79
Hex: #838d4f

CMYK: 58/37/51/9
RGB: 113/132/121
Hex: #718479

CMYK: 8/12/33/11
RGB: 210/196/161
Hex: #d2c4a1

CMYK: 36/44/62/8
RGB: 160/132/103
Hex: #a08467

CMYK: 9/9/19/0
RGB: 230/223/204
Hex: #e6dfcc

Typefaces

The College has 3 typefaces as part of their corporate brand. Open Sans is the primary typeface for the College, and it is available as a free download on the PPCC website. When creating materials for PPCC, please use this font.*

The font Open Sans is not a part of the standard installation on Apple OS X or Microsoft Windows. You can install Open Sans by downloading the ZIP file (instructions included). If you experience issues installing the font, please contact the ITSS department for additional assistance.

The typefaces Caecilia LTD and Rift are used as display fonts for PPCC marketing collateral materials. These fonts are only available through an Adobe Creative Cloud subscription.

Typography Quick Tips

DO practice appropriate word and line spacing

DO NOT use display fonts for body copy. Display font examples include Comic Sans, Papyrus, Curlz, and Brushscript. Body Copy fonts include Open Sans, Arial, Georgia, Helvetica, and Garamond.

DO NOT stretch type, photos or logos. To make them larger, hold down the shift key while pulling out a corner anchor point, and it will size proportionally.

DO NOT use more than three fonts on a given spread

DO NOT use body text below 9pt

DO be aware of readability when placing text over photos, patterns, or colored backgrounds

DO have another person check your work for typos, misspellings and content before printing

*If Open Sans is not available, Calibri or Arial are approved substitutes. The fonts Calibri and Arial are a part of the standard installation on Microsoft Windows.

Layout and Design Quick Tips

LAYOUT 101

DO use a grid.

DO have purposeful hierarchy. Hierarchy is the arrangement and sizing of elements to show importance. It helps the eye move around the page. (e.g. event titles and dates should be more prominent than an event description or location).

DO design for your audience.

DO NOT think of white space as empty space. Well used white space has many beneficial effects for your design. It can help put more focus on a specific aspect of your composition, let your design “breathe,” balance out your elements, or add sophistication to your design.

DO NOT use too many effects (e.g. word art, drop shadows, or bevels).

Color My World

DO NOT disregard readability/legibility for aesthetic reasons.

DO stay within the PPCC color palette.

DO avoid color clashing. Clashing colors make your design blurry and difficult on the eyes.