Branding can be complicated. But, we're here to help. Marketing has created a simple Brand Guidelines PDF that covers all the basics. The design assets you'll need are available for download below.
Department Logo PPCC departments, programs and divisions receive a standardized configuration that are available for download in multiple formats and colors.
PPCC Color Palette
PPCC’s color palette has evolved over the last several years from red and black to now include a wide array of colors that allow for variety and creativity. The school’s official colors are red and gray, but we highly encourage the use of the full palette.
CMYK: 0/0/0/60 RGB: 128/130/133 Hex: #808285
CMYK: 0/0/0/40 RGB: 167/169/172 Hex: #a7a9ac
CMYK: 0/0/0/85 RGB: 76/76/78 Hex: #4c4c4e
CMYK: 50/50/50/100 RGB: 0/0/0 Hex: #000000
CMYK: 8/89/100/1 RGB: 219/66/38 Hex: #db4226
CMYK: 7/79/100/1 RGB: 224/91/37 Hex: #e05b25
CMYK: 11/57/100/1 RGB: 219/128/38 Hex: #db8026
CMYK: 2/31/100/0 RGB: 247/180/23 Hex: #f7b517
CMYK: 19/38/100/1 RGB: 208/156/41 Hex: #d09c29
CMYK: 69/43/16/60 RGB: 40/65/90 Hex: #28415a
CMYK: 71/41/44/11 RGB: 82/120/125 Hex: #52787d
CMYK: 97/68/22/5 RGB: 0/88/139 Hex: #00588b
CMYK: 85/35/27/2 RGB: 0/132/162 Hex: #0084a2
CMYK: 85/57/49/51 RGB: 42/79/91 Hex: #2a4f5b
CMYK: 86/24/42/17 RGB: 0/128/131 Hex: #008083
CMYK: 66/19/100/4 RGB: 100/154/64 Hex: #669b40
CMYK: 24/0/81/0 RGB: 204/221/89 Hex: #ccdd59
CMYK: 41/23/74/2 RGB: 158/167/100 Hex: #9ea764
CMYK: 90/40/79/36 RGB: 0/88/64 Hex: #005840
CMYK: 72/30/100/15 RGB: 81/127/57 Hex: #517f39
CMYK: 35/16/73/29 RGB: 131/141/79 Hex: #838d4f
CMYK: 58/37/51/9 RGB: 113/132/121 Hex: #718479
CMYK: 8/12/33/11 RGB: 210/196/161 Hex: #d2c4a1
CMYK: 36/44/62/8 RGB: 160/132/103 Hex: #a08467
CMYK: 9/9/19/0 RGB: 230/223/204 Hex: #e6dfcc
The College has 3 typefaces as part of their corporate brand. Open Sans is the primary typeface for the College, and it is available as a free download on the PPCC website. When creating materials for PPCC, please use this font.*
The font Open Sans is not a part of the standard installation on Apple OS X or Microsoft Windows. You can install Open Sans by downloading the ZIP file (instructions included). If you experience issues installing the font, please contact the ITSS department for additional assistance.
The typefaces Caecilia LTD and Rift are used as display fonts for PPCC marketing collateral materials. These fonts are only available through an Adobe Creative Cloud subscription.
Typography Quick Tips
DO practice appropriate word and line spacing
DO NOT use display fonts for body copy. Display font examples include Comic Sans, Papyrus, Curlz, and Brushscript. Body Copy fonts include Open Sans, Arial, Georgia, Helvetica, and Garamond.
DO NOT stretch type, photos or logos. To make them larger, hold down the shift key while pulling out a corner anchor point, and it will size proportionally.
DO NOT use more than three fonts on a given spread
DO NOT use body text below 9pt
DO be aware of readability when placing text over photos, patterns, or colored backgrounds
DO have another person check your work for typos, misspellings and content before printing
*If Open Sans is not available, Calibri or Arial are approved substitutes. The fonts Calibri and Arial are a part of the standard installation on Microsoft Windows.
Layout and Design Quick Tips
DO use a grid.
DO have purposeful hierarchy. Hierarchy is the arrangement and sizing of elements to show importance. It helps the eye move around the page. (e.g. event titles and dates should be more prominent than an event description or location).
DO design for your audience.
DO NOT think of white space as empty space. Well used white space has many beneficial effects for your design. It can help put more focus on a specific aspect of your composition, let your design “breathe,” balance out your elements, or add sophistication to your design.
DO NOT use too many effects (e.g. word art, drop shadows, or bevels).
Color My World
DO NOT disregard readability/legibility for aesthetic reasons.
DO stay within the PPCC color palette.
DO avoid color clashing. Clashing colors make your design blurry and difficult on the eyes.